Privacy Policy

Introduction

HomeHapp ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our AI intelligence engine for prime London property and related services.

We are the data controller for the personal data we process about you. Our platform serves different types of users including individual property searchers, estate agents, and various membership tiers, each with different data processing requirements.

Contact Information:

• Email: hello@homehapp.com
• Phone: +44 7767 321668
• Website: homehapp.com

Legal Basis and Compliance

We process your personal data in accordance with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR)
• Other applicable UK and international privacy laws

Who This Policy Applies To

This policy covers all users of our platform:

• General Users: Individuals using our AI intelligence engine for property discovery
• Estate Agent Members: Professionals with Associate, Partner, or Pioneer memberships
• Website Visitors: Anyone browsing our website

Age Restriction: Our services are intended for users aged 18 and over. By using our platform, you confirm you are at least 18 years old.

Information We Collect

Personal Data You Provide

• Account Information: Name, email address, phone number, postal address
• Property Preferences: Search criteria, location preferences, budget requirements
• Intelligence Queries: Natural language queries submitted to our HAPPI Core
• Communication Data: Messages sent through our platform, inquiries to estate agents
• Professional Information (Estate Agents): Business details, professional credentials, property listings

Data We Collect Automatically

• Usage Data: How you interact with our AI intelligence engine, search history, query patterns
• Technical Data: IP address, browser type, device information, operating system
• Performance Data: Response times, query complexity metrics, feature usage
• Analytics Data: Through Google Analytics, Facebook Pixel, and similar tools
• Cookies and Tracking: As detailed in our Cookie Policy

Data from Third-Party Sources

Our HAPPI Core integrates with numerous live data sources:

• Property Portals: Listings from major property platforms
• Public Records: Government databases and public registries
• Market Analytics: Real-time market data and trends
• Agent Networks: Off-market properties, WhatsApp-only listings, agent-exclusive decks
• Location Services: Google Maps, Google Places, and mapping data
• Estate Agent Data: Property listings and information provided by our agent members

AI-Generated Intelligence

• Precision Matching: AI-generated match percentages for properties
• Market Research: Comprehensive analysis including comparables, yields, and risks
• Decision Intelligence: Predictive analytics and market forecasts
• Property Reports: AI-generated briefs and downloadable intelligence
• User Insights: AI-derived understanding of your property requirements

How We Use Your Information

Primary Purposes

• Intelligence Services: Powering our three core capabilities - Precision Search, Instant Research, and Decision Intelligence
• Query Processing: Using HAPP-MAS (Multi-Agent System) to understand and respond to your queries
• Account Management: Creating and maintaining your user account
• Communication: Facilitating contact between users and estate agents
• Service Enhancement: Improving our HAPPI Core algorithms and intelligence capabilities

HAPPI Core Processing Activities

• Natural Language Understanding: Processing your conversational queries to understand intent
• Multi-Agent Collaboration: Coordinating specialized AI agents to gather intelligence
• Data Enrichment: Combining multiple data sources to provide comprehensive insights
• Ranking and Scoring: Generating percentage-based matches and priority rankings
• Report Generation: Creating professional-grade property briefs and market analysis

Marketing and Communications

• Service Updates: Notifying you about platform enhancements and new intelligence features
• Intelligence Alerts: Sending property opportunities matching your criteria
• Market Insights: Sharing AI-generated market intelligence and trends (with your consent)
• Customer Support: Responding to your inquiries and providing assistance

Legal and Safety Purposes

• Compliance: Meeting legal obligations and regulatory requirements
• Security: Protecting the integrity of our AI intelligence engine
• Fraud Prevention: Detecting and preventing misuse of our intelligence capabilities
• Dispute Resolution: Handling complaints and legal claims

HomeHapp AI Avatar Data Processing (Partner and Pioneer Members)

For estate agents with Partner or Pioneer memberships who use our HomeHapp AI Avatar service:

• Avatar Intelligence: Powered by the same HAPP AI Core technology with customization for your agency
• Multi-Channel Integration: Processing data across website, WhatsApp, email, and phone channels
• Data Scope: The AI Avatar accesses only the property data and client information you authorize
• Customization: Avatar responses aligned with your agency's brand voice and policies
• Control: You maintain full control over Avatar capabilities and data access permissions
• Performance Monitoring: We track Avatar interactions for quality assurance and continuous improvement

Legal Basis for Processing

We process your personal data based on:

• Contract Performance: To provide our AI intelligence services and fulfill membership agreements
• Legitimate Interests: To improve our intelligence engine, ensure security, and conduct business operations
• Consent: For marketing communications and certain optional intelligence features
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Disclosure

Estate Agents

When you express interest in a property through our intelligence engine, we share your contact details and requirements with the relevant estate agent to facilitate your property search.

Service Providers

We share data with trusted third parties who help power our AI intelligence engine:

• Cloud Infrastructure: Google Cloud Platform for HAPPI Core hosting and processing
• AI Technology: OpenAI and other AI providers for advanced intelligence capabilities
• Data Sources: Our extensive network of integrated data providers
• Analytics: Google Analytics, Facebook, and intelligence performance monitoring
• Communication Tools: WhatsApp Business API, email service providers
• Payment Processing: Stripe and other processors for premium features

Legal Requirements

We may disclose your information when required by law, court order, or to protect our rights and the integrity of our intelligence platform.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, ensuring continuity of our intelligence services.

International Data Transfers

Your data may be transferred to and processed in countries outside the UK/EEA for our AI intelligence operations:

• United States: For Google Cloud services, AI processing, and analytics
• Other Countries: Where our data sources and service providers are located

We ensure appropriate safeguards are in place through:

• Adequacy Decisions: Where the destination country has been deemed adequate by UK authorities
• Standard Contractual Clauses: Approved contractual protections for data transfers
• Certification Schemes: Where providers have appropriate certifications

Data Retention

We retain your personal data for as long as necessary to provide our intelligence services:

• Account Data: Until you delete your account or request deletion
• Query History: You can delete individual queries; we retain aggregated intelligence for service improvement
• Generated Reports: Downloaded intelligence remains yours; we retain metadata for service analytics
• Communication Records: Typically retained for up to 7 years for legal and business purposes
• Marketing Data: Until you withdraw consent or as required by law
• Estate Agent Data: Duration of membership plus reasonable period for business records

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Access Rights

• Request copies of your personal data
• Information about how our AI intelligence engine processes your data

Correction and Completion

• Correct inaccurate personal data
• Complete incomplete personal data

Erasure ("Right to be Forgotten")

• Request deletion of your personal data in certain circumstances
• Note: We may retain some data for legal or legitimate business purposes

Restriction of Processing

• Limit how we use your personal data in certain circumstances

Data Portability

• Receive your personal data in a structured, machine-readable format
• Transfer your data to another service provider

Objection Rights

• Object to processing based on legitimate interests
• Object to direct marketing (absolute right)

Automated Decision-Making

Our HAPPI Core provides intelligent recommendations and analysis, but final property decisions always remain with you. We do not make automated decisions that significantly affect you without human involvement.

Data Security

We implement robust security measures to protect your personal data and our AI intelligence engine:

• Encryption: Data encrypted in transit and at rest across all HAPP-MAS components
• Access Controls: Multi-layered authentication for HAPPI Core access
• AI Security: Protection against adversarial attacks on our intelligence algorithms
• Regular Audits: Security assessments of our multi-agent architecture
• Staff Training: Regular privacy and AI ethics training for our team
• Incident Response: Procedures for handling data breaches and security incidents

Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential Functions: Platform functionality and AI session management
• Performance: Optimizing HAPPI Core response times
• Analytics: Understanding how users interact with our intelligence features
• Marketing: Targeting relevant property intelligence and measuring effectiveness

For detailed information, see our separate Cookie Policy.

Third-Party Links and Services

Our platform may link to third-party websites or integrate with external services through our extensive data sources. This privacy policy does not apply to third-party sites. We encourage you to review their privacy policies.

Marketing Communications

Email Marketing

• We may send you AI-generated property intelligence and market insights
• Decision intelligence alerts based on your preferences
• You can unsubscribe at any time using the link in our emails
• All marketing complies with PECR requirements

SMS Marketing

• We may send urgent property matches meeting your criteria
• Real-time alerts for exceptional opportunities
• You can opt out by replying "STOP" to any SMS
• Standard messaging rates may apply

Children's Privacy

Our AI intelligence services are not intended for users under 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will delete it promptly.

Changes to This Privacy Policy

We may update this policy periodically to reflect:

• Enhancements to our HAPPI Core technology
• New intelligence features or data sources
• Changes in our data processing practices
• Legal or regulatory requirements

We will notify you of significant changes by:

• Email notification to registered users
• Prominent notice on our website
• In-app notifications

Data Protection Officer

Given our current scale of operations and focus on AI intelligence development, we have not appointed a Data Protection Officer. As our business grows, we will review this requirement and appoint a DPO if necessary.

Complaints and Concerns

Contact Us First

If you have concerns about how we handle your personal data or our AI intelligence practices, please contact us first:

• Email: hello@homehapp.com
• Phone: +44 7767 321668
• Website: homehapp.com

Regulatory Complaints

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Exercising Your Rights

To exercise any of your data protection rights:

1. Contact us using the details above
2. Verify your identity (we may request additional information to confirm your identity)
3. Specify your request clearly (which right you're exercising and what data it concerns)
4. Response time: We will respond within one month, though complex requests may take up to three months

There is generally no charge for exercising your rights, though we may charge a reasonable fee for excessive or repetitive requests.